The ZAC Foundation believes addressing the nation’s drowning crisis requires a whole community approach informed by, and reflective of, the realities specific to individual communities, including the makeup of the local population and cultural attitudes toward water safety – whether they are located on coasts, lakes, and rivers or if they are tourist destinations with visitors of varying swimming ability.
With drowning as the third leading cause of unintentional injury death worldwide, the World Health Organization recommends that all countries create a Water Safety Plan that addresses a nation’s drowning problem. While not having the highest drowning rate, the U.S. does have a drowning rate higher than in Australia, the UK, Austria, Barbados, and Jamaica, for example.1 Every day in the U.S., about 10 people die from unintentional drowning. Of these, two are children aged 14 or younger. Drowning ranks fifth among the leading causes of unintentional injury death in the U.S.2
According to the WHO, coastal drowning in the United States alone accounts for $273 million each year in direct and indirect costs.3
The ZAC Foundation is deeply involved in the development of the U.S. National Water Safety Action Plan through its membership on the Steering Committee and funding of grants related to the project. The planning process draws from knowledge and experience from key stakeholders across the U.S. to create a comprehensive, evidence-based, realistic, and executable plan, expected to launch next year (2022).
Our Approach to Drowning Prevention:
Building A Drowning Prevention Plan: Our Focus Areas
- Data and public health surveillance: The ZAC Foundation is partnering with organizations to actively monitor data surrounding fatal and non-fatal drownings
- Supervision/lifeguards: 2021’s National lifeguard shortage has brought about an additional challenge that is a crucial factor in maintaining water safety. Lifeguards play a key role in ensuring a safe environment for swimmers at pools and public beaches. The ZAC Foundation works with organizations to create standards of supervision, lifeguard recertifications, and more. Read more about our POV on the lifeguard shortage in 2021, here.
- Life jackets/personal flotation devices: We work to increase the use of Coast Guard certified and approved life jackets as a means of keeping children safe in water.
- Rescue/CPR training: Addressing CPR and Rescue training among water watchers is key to water safety.
- Barriers, entrapment, electrical safety: Our guide on Water Safety discusses using fences and other pool safety gear as a way of creating additional barriers to the water. We review standards, regulations and codes for any gear that may reduce unsupervised access to water.
- Swimming lessons: The ZAC Foundation works alongside our partners to build water competency among children across the nation. We identify water-safe behaviors and work to develop policies around water safety education for children of all ages.
Drowning Prevention: Actions Taken Thus Far
- Working with a local utility company to include drowning prevention and water safety tips in a monthly newsletter;
- Developing a better data collection tool for Task Force partners to capture fatal and nonfatal drownings;
- Posting new, improved signage indicating when lifeguards are not on duty at lakefronts and when riptides are present;
- Partnering with after school programs to develop water safety curriculum;
- Working with local first responders about water safety rescue training and updating rescue equipment; and
- Developing a public education campaign to inform the public on how to report accurately the nature and location of a water emergency.
Steering Committee Partners in Building a National Drowning Prevention Plan
- Dr. Linda Quan, Pediatrician and Researcher, American Academy of Pediatrics
- Connie Harvey, Director of the Aquatics Centennial Initiative, American Red Cross
- David Bell, Aquatics Subcommittee, Boy Scouts of America
- Rebecca Wear Robinson, Founder and President, Make the Minute Matter
- Adam Katchmarchi, Executive Director, National Drowning Prevention Alliance
- Morag MacKay, Director of Research, Safe Kids Worldwide (Committee Chair)
- Megan Ferraro, Executive Director, The ZAC Foundation
- Tina Dessart, Program Director, USA Swimming Foundation
- Lindsay Mondick, Director, Innovative Priorities – Movement Services, YMCA of the USA
If you’d like to learn more, visit the Water Safety USA NWSAP website.
The ZAC Foundation hopes this plan will transform water safety in the United States, as well as help save lives today and for generations to come.